TERCIA, Christiana Yosevina. To Whom Should I Send it? Sender Perspective on Incentivized Word of Mouth. International Research Journal of Business Studies, Jakarta, Indonesia, v. 13, n. 2, p. 127–138, 2020. DOI: 10.21632/irjbs.13.2.127-138. Disponível em: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/365. Acesso em: 4 dec. 2024.