RAJAIN, Pallavi. Role Colour Plays in Influencing Consumer Behaviour. International Research Journal of Business Studies, Jakarta, Indonesia, v. 12, n. 3, p. 209–222, 2019. DOI: 10.21632/irjbs.12.3.209-222. Disponível em: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/434. Acesso em: 28 dec. 2024.