PURWANDARI, Fani Mutyaning; RUFAIDAH, Popy. The Shaping of CBBE Based on Customer Experience, Product Features, and Digital Information. International Research Journal of Business Studies, Jakarta, Indonesia, v. 18, n. 2, p. 217–235, 2025. DOI: 10.21632/irjbs.18.2.217-235. Disponível em: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/645. Acesso em: 4 dec. 2025.