LASMY, Lasmy; MEHAN, Charu. The Phenomenon of Brand Tribalism in Online Games Business. International Research Journal of Business Studies, Jakarta, Indonesia, v. 17, n. 1, p. 43–51, 2024. DOI: 10.21632/irjbs.17.1.43-51. Disponível em: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/45. Acesso em: 13 oct. 2024.