WIJAYA, Bambang Sukma. The Development of Hierarchy of Effects Model in Advertising. International Research Journal of Business Studies, Jakarta, Indonesia, v. 5, n. 1, p. 73–85, 2012. DOI: 10.21632/irjbs.5.1.73-85. Disponível em: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/793. Acesso em: 4 dec. 2025.