UTAMI, Christina Whidya. Analysis of Emotion, Habit, and Rational Choice: A Study on Consumer Behavior. International Research Journal of Business Studies, Jakarta, Indonesia, v. 4, n. 2, p. 121–135, 2011. DOI: 10.21632/irjbs.4.2.121-135. Disponível em: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/808. Acesso em: 4 dec. 2025.