EKA PUTRI, Laila Febriyuni; RUFAIDAH, Popy. The Influence of Social Media Communication Towards Customer-Based Brand Equity on Netflix. International Research Journal of Business Studies, Jakarta, Indonesia, v. 17, n. 2, p. 185–198, 2024. DOI: 10.21632/irjbs.17.2.185-198. Disponível em: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/74. Acesso em: 21 nov. 2024.