KODRAT, David Sukardi. Membangun Strategi ’Low Budget High Impact’ di Era New Wave Marketing: Kajian atas Perusahaan-Perusahaan Top Brand 2000-2007. International Research Journal of Business Studies, Jakarta, Indonesia, v. 2, n. 1, p. 59–86, 2025. DOI: 10.21632/. Disponível em: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/843. Acesso em: 4 dec. 2025.