WANGSA, Ign. Heri Satrya. Price-Cut and Consumer Behavior: A Qualitative Study of Buying Power in the Indonesian Market. International Research Journal of Business Studies, Jakarta, Indonesia, v. 2, n. 3, p. 155–167, 2009. DOI: 10.21632/. Disponível em: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/849. Acesso em: 4 dec. 2025.