Rajain, Pallavi. “Role Colour Plays in Influencing Consumer Behaviour”. Translated byRupa Rathee. International Research Journal of Business Studies 12, no. 3 (December 20, 2019): 209–222. Accessed April 11, 2025. https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/434.