Rose Martin, Preethy, and R. Shanthi. “Role of Femvertising in Enhancing Women’s Empowerment in FMCG Brand Campaigns”. International Research Journal of Business Studies 17, no. 3 (December 16, 2024): 213–223. Accessed February 7, 2026. https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/384.