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Tercia CY. To Whom Should I Send it? Sender Perspective on Incentivized Word of Mouth. Int. res. j. bus. stud. [Internet]. 2020 Aug. 20 [cited 2024 Dec. 4];13(2):127-38. Available from: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/365