Utami CW. Analysis of Emotion, Habit, and Rational Choice: A Study on Consumer Behavior. Int. res. j. bus. stud. [Internet]. 2011 Aug. 1 [cited 2025 Dec. 4];4(2):121-35. Available from: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/808