KRISNANTO, Umbas. Marketing Mix is The Only Variable to Choose Brands and Quality?. International Research Journal of Business Studies, Jakarta, Indonesia, v. 6, n. 3, p. 203–213, 2013. DOI: 10.21632/irjbs.6.3.203-213. Disponível em: https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/787. Acesso em: 4 dec. 2025.