Setting Strategic Priorities for Ethnic Community-Based Tourism Using Integrated Rural Accessibility Planning

Authors

  • Taufik Raharjo Polytechnic of State Finance STAN, Jl. Bintaro Utama 3A Sektor V, Jurang Manggu Tim., Kec. Pd. Aren, Kota Tangerang Selatan, Banten 15222
  • Roby Syaiful Ubed Polytechnic of State Finance STAN, Jl. Bintaro Utama 3A Sektor V, Jurang Manggu Tim., Kec. Pd. Aren, Kota Tangerang Selatan, Banten 15222
  • Mulyadi Mulyadi Faculty of Economics and Business Universitas Sebelas Maret, Jl. Ir Sutami No.36A, Jebres, Kec. Jebres, Kota Surakarta, Jawa Tengah 57126
  • Hakim Arif Rahman Faculty of Economics and Business Universitas Sebelas Maret, Jl. Ir Sutami No.36A, Jebres, Kec. Jebres, Kota Surakarta, Jawa Tengah 57126
  • Kusmulyono Muhammad Setiawan Universitas Prasetiya Mulya, Kampus BSD, Kompleks EduTown BSD City Jalan BSD Raya Utama Kavling I.1, Tangerang, Banten

DOI:

https://doi.org/10.21632/

Keywords:

Village-Owned Enterprises, Integrated Rural Accessibility Planning, Ethnic Community-Based Tourism, Rural Infrastructure Planning

Abstract

This study identifies the development priorities of Kepuhsari, an ethnic community-based tourism (ECBT) village in Indonesia, by assessing infrastructure accessibility and examining the role of Village-Owned Enterprises (BUMDesa). This study uses a quantitative descriptive approach based on the Integrated Rural Accessibility Planning (IRAP) method, complemented by qualitative methods, including FGDs, interviews, observation, and secondary data, to generate weighted accessibility indicators. The findings indicate that transportation infrastructure and public information media are the most critical priorities in both upper and lower village regions. However, BUMDesa Sido Mukti remains inactive in tourism development due to managerial constraints and misalignment with ECBT objectives. This study uniquely applies IRAP, traditionally used for rural infrastructure, to ethnic tourism development. Practically, this study recommends enhancing transportation and information infrastructure, alongside restructuring the strategic direction of BUMDesa. Methodological limitations include context-specific findings that cannot be statistically generalized without reapplying the full IRAP process in other settings.

Author Biographies

Taufik Raharjo, Polytechnic of State Finance STAN, Jl. Bintaro Utama 3A Sektor V, Jurang Manggu Tim., Kec. Pd. Aren, Kota Tangerang Selatan, Banten 15222

Lecturer at Asset Management DIII Study Program, Politeknik Keuangan Negara STAN

Roby Syaiful Ubed, Polytechnic of State Finance STAN, Jl. Bintaro Utama 3A Sektor V, Jurang Manggu Tim., Kec. Pd. Aren, Kota Tangerang Selatan, Banten 15222

Lecturer at Land and Building Tax DIII Study Program

Mulyadi Mulyadi, Faculty of Economics and Business Universitas Sebelas Maret, Jl. Ir Sutami No.36A, Jebres, Kec. Jebres, Kota Surakarta, Jawa Tengah 57126

Lecturer at Universitas Sebelas Maret

Hakim Arif Rahman, Faculty of Economics and Business Universitas Sebelas Maret, Jl. Ir Sutami No.36A, Jebres, Kec. Jebres, Kota Surakarta, Jawa Tengah 57126

Lecturer at Universitas Sebelas Maret

Kusmulyono Muhammad Setiawan, Universitas Prasetiya Mulya, Kampus BSD, Kompleks EduTown BSD City Jalan BSD Raya Utama Kavling I.1, Tangerang, Banten

Lecturer at Universitas Prasetiya Mulya

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Submitted

10/27/2025

Accepted

04/22/2026

Published

06/03/2026

How to Cite

Raharjo, T., Ubed, R. S., Mulyadi, M., Arif Rahman, H., & Muhammad Setiawan, K. (2026). Setting Strategic Priorities for Ethnic Community-Based Tourism Using Integrated Rural Accessibility Planning. International Research Journal of Business Studies, 19(1). https://doi.org/10.21632/

How to Cite

Raharjo, T., Ubed, R. S., Mulyadi, M., Arif Rahman, H., & Muhammad Setiawan, K. (2026). Setting Strategic Priorities for Ethnic Community-Based Tourism Using Integrated Rural Accessibility Planning. International Research Journal of Business Studies, 19(1). https://doi.org/10.21632/