Marketing Management

13 Items

All Items

  • Trainer Performance through Service Quality Drives MSME Sales Growth in Indonesia’s Creative Sector
    Ida Nuraida (1), Devi Roza Krisnandhi Kausar (2), Bambang Sugiharto (3), Yuwana Marjuka (4)
    (1) Universitas Katolik Parahyangan, Jl. Ciumbuleuit No. 94, Bandung 40141, West Java, Indonesia ,
    (2) Universitas Pancasila, Jl. Raya Lenteng Agung No. 56, Jagakarsa, South Jakarta 12640, Indonesia ,
    (3) Universitas Katolik Parahyangan, Jl. Ciumbuleuit No. 94, Bandung 40141, West Java, Indonesia ,
    (4) Universitas Katolik Parahyangan, Jl. Ciumbuleuit No. 94, Bandung 40141, West Java, Indonesia
    DOI : 10.21632/
    Abstract View : 93
  • Strategic Public Relations for Strengthening Public Trust in Government
    Agus Kurniawan (1), Suparto Wijoyo (2)
    (1) Postgraduate School Airlangga University, Jl. Airlangga 4-6, Surabaya 60286, Indonesia ,
    (2) Postgraduate School Airlangga University, Jl. Airlangga 4-6, Surabaya 60286, Indonesia
    43-51
    DOI : 10.21632/irjbs.18.1.43-51
    Abstract View : 3074
    PDF downloads: 2536
  • The Shaping of CBBE Based on Customer Experience, Product Features, and Digital Information
    Fani Mutyaning Purwandari (1), Popy Rufaidah (2)
    (1) Department of Management and Business, Faculty of Economics and Business, Universitas Padjadjaran, Jl. Dipati Ukur No.35, Lebakgede, Coblong, Bandung, West Java 40132, Indonesia ,
    (2) Department of Management and Business, Faculty of Economics and Business, Universitas Padjadjaran, Jl. Dipati Ukur No.35, Lebakgede, Coblong, Bandung, West Java 40132, Indonesia
    217-235
    DOI : 10.21632/irjbs.18.2.217-235
    Abstract View : 525
    PDF downloads: 521
  • Setting Strategic Priorities for Ethnic Community-Based Tourism Using Integrated Rural Accessibility Planning
    Taufik Raharjo (1), Roby Syaiful Ubed (2), Mulyadi Mulyadi (3), Hakim Arif Rahman (4), Kusmulyono Muhammad Setiawan (5)
    (1) Polytechnic of State Finance STAN, Jl. Bintaro Utama 3A Sektor V, Jurang Manggu Tim., Kec. Pd. Aren, Kota Tangerang Selatan, Banten 15222, Indonesia ,
    (2) Polytechnic of State Finance STAN, Jl. Bintaro Utama 3A Sektor V, Jurang Manggu Tim., Kec. Pd. Aren, Kota Tangerang Selatan, Banten 15222, Indonesia ,
    (3) Faculty of Economics and Business Universitas Sebelas Maret, Jl. Ir Sutami No.36A, Jebres, Kec. Jebres, Kota Surakarta, Jawa Tengah 57126, Indonesia ,
    (4) Faculty of Economics and Business Universitas Sebelas Maret, Jl. Ir Sutami No.36A, Jebres, Kec. Jebres, Kota Surakarta, Jawa Tengah 57126, Indonesia ,
    (5) Universitas Prasetiya Mulya, Kampus BSD, Kompleks EduTown BSD City Jalan BSD Raya Utama Kavling I.1, Tangerang, Banten, Indonesia
    DOI : 10.21632/
    Abstract View : 110
  • Islamic Religiousity, Conspicuous Consumption, and PayLater Usage Intention in Young Muslim Consumers
    Sulhaini Sulhaini (1), Laila Wardani (2), Sulaimiah Sulaimiah (3)
    (1) University of Mataram, Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Barat 33125, Indonesia ,
    (2) University of Mataram, Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Barat 33125, Indonesia ,
    (3) University of Mataram, Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Barat 33125, Indonesia
    DOI : 10.21632/
    Abstract View : 88
  • An Integrative Model of Customer Relationship Management and Sustainable Finance in SMEs
    Noer Rafikah Zulyanti (1), Elliv Hidayatul Lailiyah (2), Melita Maharani Putri (3), Muhammad Khofid Nazarudin (4), Aqmal Ade Rosyid (5)
    (1) Universitas Muhammadiyah Lamongan, Jalan Raya Plalangan KM02, Plosowahyu, Lamongan, Jawa Timur, 62218, Indonesia ,
    (2) Universitas Muhammadiyah Lamongan, Jalan Raya Plalangan KM02, Plosowahyu, Lamongan, Jawa Timur, 62218, Indonesia ,
    (3) Universitas Muhammadiyah Lamongan, Jalan Raya Plalangan KM02, Plosowahyu, Lamongan, Jawa Timur, 62218, Indonesia ,
    (4) Universitas Muhammadiyah Lamongan, Jalan Raya Plalangan KM02, Plosowahyu, Lamongan, Jawa Timur, 62218, Indonesia ,
    (5) Universitas Muhammadiyah Lamongan, Jalan Raya Plalangan KM02, Plosowahyu, Lamongan, Jawa Timur, 62218, Indonesia
    DOI : 10.21632/
    Abstract View : 71
  • The Influence of Price, Content, and Ease of Use on Consumer Attitude and Purchase Intention in the Video Streaming Industry
    Malika EL Khaldi (1), Atik Aprianingsih (2)
    (1) School of Business and Management, Institut Teknologi Bandung, Jalan Ganesha No.10, Lebak Siliwangi, Coblong, Bandung, Jawa Barat 40132, Indonesia ,
    (2) School of Business and Management, Institut Teknologi Bandung, Jalan Ganesha No.10, Lebak Siliwangi, Coblong, Bandung, Jawa Barat 40132, Indonesia
    DOI : 10.21632/
    Abstract View : 105
  • Factors Influencing User Satisfaction with Generative Artificial Intelligence Power Chat System
    Danny Hutagalung (1), Nadia Sancayawati (2), Ria Aryanty (3), Tommy Hutabarat (4), Widhianto Almumin (5)
    (1) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,
    (2) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,
    (3) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,
    (4) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,
    (5) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia
    67-84
    DOI : 10.21632/irjbs.18.1.67-84
    Abstract View : 1555
    PDF downloads: 902
  • Emerging Implications of Blockchain in Global Trade
    Madhumita Das (1), Pravitha Vijaykumar (2), Habibullah Khan (3)
    (1) GlobalNxt University, Lot 10-01A, Level 10 Menara HLX, No.3 Jalan Kia Peng, 50450 Kuala Lumpur, Malaysia ,
    (2) GlobalNxt University, Lot 10-01A, Level 10 Menara HLX, No.3 Jalan Kia Peng, 50450 Kuala Lumpur, India ,
    (3) GlobalNxt University, Lot 10-01A, Level 10 Menara HLX, No.3 Jalan Kia Peng, 50450 Kuala Lumpur, Malaysia
    271-285
    DOI : 10.21632/irjbs.18.3.271-285
    Abstract View : 555
    PDF downloads: 857
  • Consumer Preference Towards Fruit Leather Attributes of Madurese Exotic Tropical Fruits
    Elys Fauziyah (1)
    (1) Jurusan Agribisnis, Fakultas Pertanian, Universitas Trunojoyo Madura Jl. Raya Telang, Kamal, Bangkalan, Madura 69162, Indonesia
    111-122
    DOI : 10.21632/irjbs.10.2.111-122
    Abstract View : 236
    PDF downloads: 92
  • Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service
    Sri Vandayuli Riorini (1), Christine Catur Widayati (2)
    (1) Economics Faculty of Trisakti University, Jakarta, Indonesia ,
    (2) Economics and Business Faculty of Mercu Buana University, Jakarta, Indonesia
    33-45
    DOI : 10.21632/irjbs.8.1.33-45
    Abstract View : 272
    PDF downloads: 200
  • Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis
    Reni Heviandri Riandarini (1), Ujang Sumarwan (2), Kirbrandoko (3), Lilik Noor (4)
    (1) Bogor Agricultural University, Bogor, Indonesia ,
    (2) Bogor Agricultural University, Bogor, Indonesia ,
    (3) Bogor Agricultural University, Bogor, Indonesia ,
    (4) Bogor Agricultural University, Bogor, Indonesia
    59-67
    DOI : 10.21632/irjbs.8.1.59-67
    Abstract View : 245
    PDF downloads: 222
  • Antecedents of Employee Loyalty in Educational Setting: An Empirical Study
    Sabrina O. Sihombing (1), Margaretha P. Berlianto (2)
    (1) Universitas Pelita Harapan, Jl. M. H. Thamrin Boulevard 1100 Lippo Vilage, Tangerang, Banten 15811, Indonesia ,
    (2) Universitas Pelita Harapan, Jl. M. H. Thamrin Boulevard 1100 Lippo Vilage, Tangerang, Banten 15811, Indonesia
    99-109
    DOI : 10.21632/irjbs.10.2.99-109
    Abstract View : 225
    PDF downloads: 112