Marketing Management

All Items

• Strategic Public Relations for Strengthening Public Trust in Government

  Agus Kurniawan ⁽¹⁾, Suparto Wijoyo ⁽²⁾

  (1) Postgraduate School Airlangga University, Jl. Airlangga 4-6, Surabaya 60286, Indonesia ,

  (2) Postgraduate School Airlangga University, Jl. Airlangga 4-6, Surabaya 60286, Indonesia

  43-51

  DOI : 10.21632/irjbs.18.1.43-51

  Abstract View : 2826

  PDF downloads: 2373
• The Shaping of CBBE Based on Customer Experience, Product Features, and Digital Information

  Fani Mutyaning Purwandari ⁽¹⁾, Popy Rufaidah ⁽²⁾

  (1) Department of Management and Business, Faculty of Economics and Business, Universitas Padjadjaran, Jl. Dipati Ukur No.35, Lebakgede, Coblong, Bandung, West Java 40132, Indonesia ,

  (2) Department of Management and Business, Faculty of Economics and Business, Universitas Padjadjaran, Jl. Dipati Ukur No.35, Lebakgede, Coblong, Bandung, West Java 40132, Indonesia

  217-235

  DOI : 10.21632/irjbs.18.2.217-235

  Abstract View : 461

  PDF downloads: 451
• Factors Influencing User Satisfaction with Generative Artificial Intelligence Power Chat System

  Danny Hutagalung ⁽¹⁾, Nadia Sancayawati ⁽²⁾, Ria Aryanty ⁽³⁾, Tommy Hutabarat ⁽⁴⁾, Widhianto Almumin ⁽⁵⁾

  (1) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,

  (2) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,

  (3) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,

  (4) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,

  (5) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia

  67-84

  DOI : 10.21632/irjbs.18.1.67-84

  Abstract View : 1419

  PDF downloads: 762
• Emerging Implications of Blockchain in Global Trade

  Madhumita Das ⁽¹⁾, Pravitha Vijaykumar ⁽²⁾, Habibullah Khan ⁽³⁾

  (1) GlobalNxt University, Lot 10-01A, Level 10 Menara HLX, No.3 Jalan Kia Peng, 50450 Kuala Lumpur, Malaysia ,

  (2) GlobalNxt University, Lot 10-01A, Level 10 Menara HLX, No.3 Jalan Kia Peng, 50450 Kuala Lumpur, India ,

  (3) GlobalNxt University, Lot 10-01A, Level 10 Menara HLX, No.3 Jalan Kia Peng, 50450 Kuala Lumpur, Malaysia

  271-285

  DOI : 10.21632/irjbs.18.3.271-285

  Abstract View : 476

  PDF downloads: 262
• Consumer Preference Towards Fruit Leather Attributes of Madurese Exotic Tropical Fruits

  Elys Fauziyah ⁽¹⁾

  (1) Jurusan Agribisnis, Fakultas Pertanian, Universitas Trunojoyo Madura Jl. Raya Telang, Kamal, Bangkalan, Madura 69162, Indonesia

  111-122

  DOI : 10.21632/irjbs.10.2.111-122

  Abstract View : 192

  PDF downloads: 72
• Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service

  Sri Vandayuli Riorini ⁽¹⁾, Christine Catur Widayati ⁽²⁾

  (1) Economics Faculty of Trisakti University, Jakarta, Indonesia ,

  (2) Economics and Business Faculty of Mercu Buana University, Jakarta, Indonesia

  33-45

  DOI : 10.21632/irjbs.8.1.33-45

  Abstract View : 210

  PDF downloads: 148
• Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis

  Reni Heviandri Riandarini ⁽¹⁾, Ujang Sumarwan ⁽²⁾, Kirbrandoko ⁽³⁾, Lilik Noor ⁽⁴⁾

  (1) Bogor Agricultural University, Bogor, Indonesia ,

  (2) Bogor Agricultural University, Bogor, Indonesia ,

  (3) Bogor Agricultural University, Bogor, Indonesia ,

  (4) Bogor Agricultural University, Bogor, Indonesia

  59-67

  DOI : 10.21632/irjbs.8.1.59-67

  Abstract View : 195

  PDF downloads: 170
• Antecedents of Employee Loyalty in Educational Setting: An Empirical Study

  Sabrina O. Sihombing ⁽¹⁾, Margaretha P. Berlianto ⁽²⁾

  (1) Universitas Pelita Harapan, Jl. M. H. Thamrin Boulevard 1100 Lippo Vilage, Tangerang, Banten 15811, Indonesia ,

  (2) Universitas Pelita Harapan, Jl. M. H. Thamrin Boulevard 1100 Lippo Vilage, Tangerang, Banten 15811, Indonesia

  99-109

  DOI : 10.21632/irjbs.10.2.99-109

  Abstract View : 178

  PDF downloads: 83