Marketing Management

All Items

• Trainer Performance through Service Quality Drives MSME Sales Growth in Indonesia’s Creative Sector

  Ida Nuraida ⁽¹⁾, Devi Roza Krisnandhi Kausar ⁽²⁾, Bambang Sugiharto ⁽³⁾, Yuwana Marjuka ⁽⁴⁾

  (1) Universitas Katolik Parahyangan, Jl. Ciumbuleuit No. 94, Bandung 40141, West Java, Indonesia ,

  (2) Universitas Pancasila, Jl. Raya Lenteng Agung No. 56, Jagakarsa, South Jakarta 12640, Indonesia ,

  (3) Universitas Katolik Parahyangan, Jl. Ciumbuleuit No. 94, Bandung 40141, West Java, Indonesia ,

  (4) Universitas Katolik Parahyangan, Jl. Ciumbuleuit No. 94, Bandung 40141, West Java, Indonesia

  51-64

  DOI : 10.21632/irjbs.19.1.51-64

  Abstract View : 269

  PDF downloads: 144
• Strategic Public Relations for Strengthening Public Trust in Government

  Agus Kurniawan ⁽¹⁾, Suparto Wijoyo ⁽²⁾

  (1) Postgraduate School Airlangga University, Jl. Airlangga 4-6, Surabaya 60286, Indonesia ,

  (2) Postgraduate School Airlangga University, Jl. Airlangga 4-6, Surabaya 60286, Indonesia

  43-51

  DOI : 10.21632/irjbs.18.1.43-51

  Abstract View : 3482

  PDF downloads: 2850
• The Shaping of CBBE Based on Customer Experience, Product Features, and Digital Information

  Fani Mutyaning Purwandari ⁽¹⁾, Popy Rufaidah ⁽²⁾

  (1) Department of Management and Business, Faculty of Economics and Business, Universitas Padjadjaran, Jl. Dipati Ukur No.35, Lebakgede, Coblong, Bandung, West Java 40132, Indonesia ,

  (2) Department of Management and Business, Faculty of Economics and Business, Universitas Padjadjaran, Jl. Dipati Ukur No.35, Lebakgede, Coblong, Bandung, West Java 40132, Indonesia

  217-235

  DOI : 10.21632/irjbs.18.2.217-235

  Abstract View : 663

  PDF downloads: 685
• Setting Strategic Priorities for Ethnic Community-Based Tourism Using Integrated Rural Accessibility Planning

  Taufik Raharjo ⁽¹⁾, Roby Syaiful Ubed ⁽²⁾, Mulyadi Mulyadi ⁽³⁾, Hakim Arif Rahman ⁽⁴⁾, Muhammad Setiawan Kusmulyono ⁽⁵⁾

  (1) Polytechnic of State Finance STAN, Jl. Bintaro Utama 3A Sektor V, Jurang Manggu Tim., Kec. Pd. Aren, Kota Tangerang Selatan, Banten 15222, Indonesia ,

  (2) Polytechnic of State Finance STAN, Jl. Bintaro Utama 3A Sektor V, Jurang Manggu Tim., Kec. Pd. Aren, Kota Tangerang Selatan, Banten 15222, Indonesia ,

  (3) Faculty of Economics and Business Universitas Sebelas Maret, Jl. Ir Sutami No.36A, Jebres, Kec. Jebres, Kota Surakarta, Jawa Tengah 57126, Indonesia ,

  (4) Faculty of Economics and Business Universitas Sebelas Maret, Jl. Ir Sutami No.36A, Jebres, Kec. Jebres, Kota Surakarta, Jawa Tengah 57126, Indonesia ,

  (5) Universitas Prasetiya Mulya, Kampus BSD, Kompleks EduTown BSD City Jalan BSD Raya Utama Kavling I.1, Tangerang, Banten, Indonesia

  79-94

  DOI : 10.21632/irjbs.19.1.79-94

  Abstract View : 304

  PDF downloads: 122
• Islamic Religiousity, Conspicuous Consumption, and PayLater Usage Intention in Young Muslim Consumers

  Sulhaini Sulhaini ⁽¹⁾, Laila Wardani ⁽²⁾, Sulaimiah Sulaimiah ⁽³⁾

  (1) University of Mataram, Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Barat 33125, Indonesia ,

  (2) University of Mataram, Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Barat 33125, Indonesia ,

  (3) University of Mataram, Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Barat 33125, Indonesia

  21-35

  DOI : 10.21632/irjbs.19.1.21-35

  Abstract View : 236

  PDF downloads: 154
• The Influence of Price, Content, and Ease of Use on Consumer Attitude and Purchase Intention in the Video Streaming Industry

  Malika EL Khaldi ⁽¹⁾, Atik Aprianingsih ⁽²⁾

  (1) School of Business and Management, Institut Teknologi Bandung, Jalan Ganesha No.10, Lebak Siliwangi, Coblong, Bandung, Jawa Barat 40132, Indonesia ,

  (2) School of Business and Management, Institut Teknologi Bandung, Jalan Ganesha No.10, Lebak Siliwangi, Coblong, Bandung, Jawa Barat 40132, Indonesia

  37-50

  DOI : 10.21632/irjbs.19.1.37-50

  Abstract View : 316

  PDF downloads: 146
• The Influence of Brand Love and Brand Authenticity On Customer Experience

  Kiara Sabila Haque ⁽¹⁾, Popy Rufaidah ⁽²⁾

  (1) Faculty of Economics and Business, Universitas Padjadjaran, Jl. Raya Bandung Sumedang KM.21, Hegarmanah, Kec. Jatinangor, Kabupaten Sumedang, Jawa Barat 45363, Indonesia ,

  (2) Faculty of Economics and Business, Universitas Padjadjaran, Jl. Raya Bandung Sumedang KM.21, Hegarmanah, Kec. Jatinangor, Kabupaten Sumedang, Jawa Barat 45363, Indonesia

  in press

  DOI : 10.21632/

  Abstract View : 60

  PDF in Press downloads: 29
• Factors Influencing User Satisfaction with Generative Artificial Intelligence Power Chat System

  Danny Hutagalung ⁽¹⁾, Nadia Sancayawati ⁽²⁾, Ria Aryanty ⁽³⁾, Tommy Hutabarat ⁽⁴⁾, Widhianto Almumin ⁽⁵⁾

  (1) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,

  (2) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,

  (3) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,

  (4) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,

  (5) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia

  67-84

  DOI : 10.21632/irjbs.18.1.67-84

  Abstract View : 1738

  PDF downloads: 1123
• Emerging Implications of Blockchain in Global Trade

  Madhumita Das ⁽¹⁾, Pravitha Vijaykumar ⁽²⁾, Habibullah Khan ⁽³⁾

  (1) GlobalNxt University, Lot 10-01A, Level 10 Menara HLX, No.3 Jalan Kia Peng, 50450 Kuala Lumpur, Malaysia ,

  (2) GlobalNxt University, Lot 10-01A, Level 10 Menara HLX, No.3 Jalan Kia Peng, 50450 Kuala Lumpur, India ,

  (3) GlobalNxt University, Lot 10-01A, Level 10 Menara HLX, No.3 Jalan Kia Peng, 50450 Kuala Lumpur, Malaysia

  271-285

  DOI : 10.21632/irjbs.18.3.271-285

  Abstract View : 624

  PDF downloads: 987
• Consumer Preference Towards Fruit Leather Attributes of Madurese Exotic Tropical Fruits

  Elys Fauziyah ⁽¹⁾

  (1) Jurusan Agribisnis, Fakultas Pertanian, Universitas Trunojoyo Madura Jl. Raya Telang, Kamal, Bangkalan, Madura 69162, Indonesia

  111-122

  DOI : 10.21632/irjbs.10.2.111-122

  Abstract View : 302

  PDF downloads: 147
• Building e-WOM Through Content and Social Media Marketing at "Deutsch Lernen mit Fara"

  Dirga Adi Chandra ⁽¹⁾, Popy Rufaidah ⁽²⁾

  (1) Faculty of Economics and Business, Universitas Padjadjaran, Hegarmanah, Kec. Jatinangor, Kabupaten Sumedang, Jawa Barat 45363, Indonesia ,

  (2) Faculty of Economics and Business, Universitas Padjadjaran, Hegarmanah, Kec. Jatinangor, Kabupaten Sumedang, Jawa Barat 45363, Indonesia

  in press

  DOI : 10.21632/

  Abstract View : 50

  PDF in Press downloads: 50
• Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service

  Sri Vandayuli Riorini ⁽¹⁾, Christine Catur Widayati ⁽²⁾

  (1) Economics Faculty of Trisakti University, Jakarta, Indonesia ,

  (2) Economics and Business Faculty of Mercu Buana University, Jakarta, Indonesia

  33-45

  DOI : 10.21632/irjbs.8.1.33-45

  Abstract View : 361

  PDF downloads: 269
• Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis

  Reni Heviandri Riandarini ⁽¹⁾, Ujang Sumarwan ⁽²⁾, Kirbrandoko ⁽³⁾, Lilik Noor ⁽⁴⁾

  (1) Bogor Agricultural University, Bogor, Indonesia ,

  (2) Bogor Agricultural University, Bogor, Indonesia ,

  (3) Bogor Agricultural University, Bogor, Indonesia ,

  (4) Bogor Agricultural University, Bogor, Indonesia

  59-67

  DOI : 10.21632/irjbs.8.1.59-67

  Abstract View : 305

  PDF downloads: 296
• Antecedents of Employee Loyalty in Educational Setting: An Empirical Study

  Sabrina O. Sihombing ⁽¹⁾, Margaretha P. Berlianto ⁽²⁾

  (1) Universitas Pelita Harapan, Jl. M. H. Thamrin Boulevard 1100 Lippo Vilage, Tangerang, Banten 15811, Indonesia ,

  (2) Universitas Pelita Harapan, Jl. M. H. Thamrin Boulevard 1100 Lippo Vilage, Tangerang, Banten 15811, Indonesia

  99-109

  DOI : 10.21632/irjbs.10.2.99-109

  Abstract View : 276

  PDF downloads: 153