Online Buying and Selling Transactions during The Covid-19 Pandemic

Authors

  • Rr. Retno Rizki Dini Yuliana National Research and Innovation Agency/Badan Riset dan Inovasi Nasional (BRIN), Gedung Sasana Widya Sarwono, Kampus BRIN Gatot Subroto, Jalan Gatot Subroto Kav 10, Jakarta Selatan 12710
  • Septian Adityawati National Research and Innovation Agency/Badan Riset dan Inovasi Nasional (BRIN), Gedung Sasana Widya Sarwono, Kampus BRIN Gatot Subroto, Jalan Gatot Subroto Kav 10, Jakarta Selatan 12710

DOI:

https://doi.org/10.21632/irjbs.15.3.241-253

Keywords:

Online buying, Online sales, Online marketing, Covid-19

Abstract

The Covid-19 pandemic that has hit the whole world since the end of 2019 has limited community activities, including economic transactions. This study aims to analyze the impact of Covid-19 on the behavior of Indonesian people. It also explained online purchases and sales and the implications of these changes. This study used quantitative descriptive analysis with data collection through online surveys. The results showed that online purchases increased significantly, the majorities are health products and ready-to-eat foods. Many MSMEs felt a positive impact, where new businesses have sprung up to respond to high demand. Some respondents have just started a business during Covid-19 and started trying to sell their products online.

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Submitted

09/24/2024

Published

01/15/2023

How to Cite

Yuliana, R. R. R. D. (2023). Online Buying and Selling Transactions during The Covid-19 Pandemic (S. Adityawati , Trans.). International Research Journal of Business Studies, 15(3), 241-253. https://doi.org/10.21632/irjbs.15.3.241-253

Issue

Vol. 15 No. 3 (2022): December 2022 - March 2023

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Articles

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Copyright (c) 2023 Rr. Retno Rizki Dini Yuliana, Septian Adityawati

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How to Cite

Yuliana, R. R. R. D. (2023). Online Buying and Selling Transactions during The Covid-19 Pandemic (S. Adityawati , Trans.). International Research Journal of Business Studies, 15(3), 241-253. https://doi.org/10.21632/irjbs.15.3.241-253