Marketing Management

2 Items

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  • Strategic Public Relations for Strengthening Public Trust in Government
    Agus Kurniawan (1), Suparto Wijoyo (2)
    (1) Postgraduate School Airlangga University, Jl. Airlangga 4-6, Surabaya 60286, Indonesia ,
    (2) Postgraduate School Airlangga University, Jl. Airlangga 4-6, Surabaya 60286, Indonesia
    43-51
    DOI : 10.21632/irjbs.18.1.43-51
    Abstract View : 490
    PDF downloads: 200
  • Factors Influencing User Satisfaction with Generative Artificial Intelligence Power Chat System
    Danny Hutagalung (1), Nadia Sancayawati (2), Ria Aryanty (3), Tommy Hutabarat (4), Widhianto Almumin (5)
    (1) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,
    (2) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,
    (3) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,
    (4) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia ,
    (5) School of Business and Economics, Universitas Prasetiya Mulya, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia
    67-84
    DOI : 10.21632/irjbs.18.1.67-84
    Abstract View : 465
    PDF downloads: 198