Branding

2 Items

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  • The Impact of Social Media Brand Community and Brand-Community Commitment on Customer Based Brand Equity
    Pepey Riawati Kurnia (1), Budi Aryani (2), Dewi Purnama Sari (3)
    (1) Magister Management, Sekolah Tinggi Manajemen PPM, Jl. Menteng Raya No.9-19, Kebun Sirih, Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340, Indonesia ,
    (2) Magister Management, Sekolah Tinggi Manajemen PPM, Jl. Menteng Raya No.9-19, Kebun Sirih, Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340, Indonesia ,
    (3) Magister Management, Sekolah Tinggi Manajemen PPM, Jl. Menteng Raya No.9-19, Kebun Sirih, Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340, Indonesia
    27-41
    DOI : 10.21632/irjbs.18.1.27-41
    Abstract View : 882
    PDF downloads: 416
  • The Shaping of CBBE Based on Customer Experience, Product Features, and Digital Information
    Fani Mutyaning Purwandari (1), Popy Rufaidah (2)
    (1) Department of Management and Business, Faculty of Economics and Business, Universitas Padjadjaran, Jl. Dipati Ukur No.35, Lebakgede, Coblong, Bandung, West Java 40132, Indonesia ,
    (2) Department of Management and Business, Faculty of Economics and Business, Universitas Padjadjaran, Jl. Dipati Ukur No.35, Lebakgede, Coblong, Bandung, West Java 40132, Indonesia
    217-235
    DOI : 10.21632/irjbs.18.2.217-235
    Abstract View : 184
    PDF downloads: 201