Factors Influencing Repurchase Intention of Facemasks from Online Platforms in Bangkok

Authors

  • Dinesh Elango Martin De Tours School of Management and Economics, Assumption University of Thailand, Hua Mak Campus, Assumption Building (A Building) Bangkok 10240
  • Simon Nnaemeka Ajah Martin De Tours School of Management and Economics, Assumption University of Thailand, Hua Mak Campus, Assumption Building (A Building) Bangkok 10240

DOI:

https://doi.org/10.21632/irjbs.15.3.317-330

Keywords:

Covid-19, Face Mask, Online, Perceived Quality, Repurchase Intention

Abstract

At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower pandemic spread. In the COVID 19 situation there is everyday requirement of face mask and other precautionary products in order to prevent the spread of virus in Bangkok, Thailand. The study examined the factors influencing the Repurchase intention of face mask from 401 valid respondents. Inferential analysis to analyse the strength of influence of the independent variables and intervening variable on 
Repurchase intention of facemask was also performed through multiple linear regression and simple linear regression. The findings showed that other than Perceived Ease of use, all other variables Perceived usefulness, Satisfaction, Perceived website Quality, Privacy, System Availability, Trust has a statistically significant influence on Repurchase intention.

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Submitted

09/25/2024

Published

01/15/2023

How to Cite

Elango, D. (2023). Factors Influencing Repurchase Intention of Facemasks from Online Platforms in Bangkok (S. N. Ajah , Trans.). International Research Journal of Business Studies, 15(3), 317-330. https://doi.org/10.21632/irjbs.15.3.317-330

Issue

Vol. 15 No. 3 (2022): December 2022 - March 2023

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Copyright (c) 2023 Dinesh Elango, Simon Nnaemeka Ajah

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

Elango, D. (2023). Factors Influencing Repurchase Intention of Facemasks from Online Platforms in Bangkok (S. N. Ajah , Trans.). International Research Journal of Business Studies, 15(3), 317-330. https://doi.org/10.21632/irjbs.15.3.317-330