Consumer Empowerment in Transportation Sector

DOI:

https://doi.org/10.21632/irjbs.14.1.1-12

Authors

  • Megawati Simanjuntak Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University Gedung FEMA W1 - L2., Kampus IPB Dramaga, Jalan Kamper, Babakan, Kec. Dramaga, Bogor, Jawa Barat 16680
  • Raisha Ulfa Saniyya Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University Gedung FEMA W1 - L2., Kampus IPB Dramaga, Jalan Kamper, Babakan, Kec. Dramaga, Bogor, Jawa Barat 16680

Keywords:

Consumer empowerment
Public transportation
Socio-demographic characteristic
Media of consumer education

Abstract

Awareness of rights and obligations as a consumer became one of the problems faced by consumers. One way to increase consumer 
awareness is to provide access to consumer education through media used by consumers. This article aimed to identify and analyze the effect of socio-demographic characteristics and consumer education media toward consumer empowerment on public transportation. This research used a cross-sectional study through an online survey of 100 users of public transportation. Data were analyzed using multiple regression analysis. The results showed that the consumer empowerment index is 44.56 and categorized as capable level. Also, female, early-aged adults (18 - 40 years), high education, employee, income range from IDR 2 000 000 to IDR 3 000 000 per capita per month, and an urban area were the most empowered consumers. In addition, employment status and media of consumer education positively and significantly influenced consumer empowerment. 

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Submitted

09/26/2024

Published

07/30/2021

How to Cite

Simanjuntak, M. (2021). Consumer Empowerment in Transportation Sector (R. U. Saniyya , Trans.). International Research Journal of Business Studies, 14(1), 1-12. https://doi.org/10.21632/irjbs.14.1.1-12

How to Cite

Simanjuntak, M. (2021). Consumer Empowerment in Transportation Sector (R. U. Saniyya , Trans.). International Research Journal of Business Studies, 14(1), 1-12. https://doi.org/10.21632/irjbs.14.1.1-12