Behavioral Insights into Digital Payment Innovations

DOI:

https://doi.org/10.21632/irjbs.18.1.85-99

Authors

Keywords:

Digital payments
Perceived Usefulness
Perceived Ease of Use
Behavioural Intention
Satisfaction
Challenges

Abstract

The growth of digital payments in India has been tremendous, driven by advancements in technology and supportive policy measures. This investigation explores the usage of digital payment systems through the lens of the Technology Acceptance Model (TAM), emphasising Perceived Usefulness (PU) and Perceived Ease of Use (PEU) as key predictors of Behavioural Intention (BI). A survey of 550 respondents reveals that both PU and PEU significantly influence BI, underscoring the significance of perceived utility and simplicity in driving adoption. Furthermore, BI strongly correlates with the Actual Usage of digital payment systems, validating its applicability to real-world behaviour. The study finds no discernible difference in satisfaction levels between male and female consumers. Younger and middle-aged individuals report higher satisfaction than older users, with age as a critical influence. Users’ most significant concern is a perceived lack of security. These findings provide insights to improve digital payment acceptance.

Author Biographies

Sukritha K. R., Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

Department of Commerce, Ph. D. Full-Time Research Scholar

V. Vimala, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

Department of Commerce, Assistant Professor (SG)

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Submitted

12/14/2024

Accepted

04/22/2025

Published

04/25/2025

How to Cite

K. R., S., & V, V. (2025). Behavioral Insights into Digital Payment Innovations. International Research Journal of Business Studies, 18(1), 85-99. https://doi.org/10.21632/irjbs.18.1.85-99

How to Cite

K. R., S., & V, V. (2025). Behavioral Insights into Digital Payment Innovations. International Research Journal of Business Studies, 18(1), 85-99. https://doi.org/10.21632/irjbs.18.1.85-99