Strategic Public Relations for Strengthening Public Trust in Government
DOI:
https://doi.org/10.21632/irjbs.18.1.43-51Keywords:
public relations, public trust, public service, public sectorAbstract
This study examines the role of public relations in building public trust in Indonesia's public sector. Using the PRISMA-based Systematic Literature Review (SLR) method, the findings indicate that strategic communication and transparency play a crucial role in shaping a positive governmental image. Digital innovations, such as online complaint platforms, enhance transparency and public engagement. Theoretically, this study reinforces the concept of public relations as a strategic tool for strengthening government legitimacy. Moreover, the findings have managerial implications, recommending a more transparent and participatory communication strategy to foster public trust and improve the effectiveness of government policies.
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