Female Consumers Recreational Shopping Experiences
DOI:
https://doi.org/10.21632/irjbs.6.1.1-11Keywords:
Recreational, Leisure, Shoppers, Shopping behavior, mall experienceAbstract
The study examines the core meaning of intrinsic shopping to understand their experimental aspects of recreational and leisure
shopping. The study focus only on female shoppers of age group ranging from 25-30, and understand their mall experiences because
this segment is newly transform into self dependent segment which have less social and familial liabilities and have enough enthusiasm to explore the world or their boundaries. The Grounded theory use for identification of recreational shopping themes which are (a) seeking experiences and (b) experimental shopping and each have respective sub themes. The themes are connected to the key idea that shoppers are motivated by their expectations and desires. The study uses social constructivism to find and understand the shopper meanings in real terms rather than imposing and judgment on them. The findings described the way people do recreational shopping and how shopping malls use as leisure space and become facilitators of recreational shopping activities. Females use malls to fulfill their recreational and leisure shopping experiences as this is the great way of enjoying shopping for females of small towns. In malls females not only enjoy product experiences but services experiences also which makes their
shopping interesting. The way the female of this age category use malls help the marketers and retailers to understand this segment shopping patterns.
References
Auld, C. J. & Case, A. J. (1997). Social exchange processes in leisure and non-leisure settings: A review and exploratory investigation. Journal of Leisure Research, 29(2), pp. 31-43.
Bäckstrom, K. (2006). Understanding recreational shopping: A new approach. The International Review of Retail, Distribution and Consumer Research, 16(2), pp. 148-158.
Bäckström, K. & Johansson, U. (2006). Creating and Consuming Experiences in Retail Store Environments: Comparing Retailer and Consumer Perspectives. Journal of Retailing and Consumer Services, 13, pp. 417-430. Burn, S.M. (2004). Groups: Theory and Practice. Thomson Wadsworth, Belmont, CA.
Babin, B. J. & Darden, W. R. (1995). Consumer self-regulation in a retail environment. Journal of Retailing, 71, pp.7–70.
Babin, B., Darden, W., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), pp. 644-656.
Bloch, P.H., Ridgway, N.M., & Dawson, S. A. (1994). The shopping mall as consumer habitat. Journal of Retailing, 70(1), pp. 23-42.
Belk, R. W. (1988). Possessions and the Extended Self. Journal of Consumer Research, 15, pp. 139-168.
Bellenger, D. N. & Korgaonkar, P. K. (1980). Profiling the recreational shopper. Journal of Retailing, 56, pp. 77–91.
Charmaz, K. (2006). Constructing grounded theory: A practical guide through qualitative analysis. Thousand Oaks, CA: Sage Publications.
Creswell, J.W. (2003). Research design: Qualitative, quantitative and mixed methods approaches. Thousand Oaks, CA: Sage Publications.
Daly, K. J. (2007). Qualitative methods for family studies and human development. Los Angeles, CA: Sage Publications
DeWalt, K.M. & DeWalt, B. R. (2002). Participant observation: A guide for fieldworkers. Walnut Creek: Altamira Press.
Dimanche, F., & Samdahl, D. (1994). Leisure as symbolic consumption: A conceptualization and prospectus for future research. Leisure Sciences, 16(2), pp. 119-129.
Founier, S. and Mick, D. G. (1999). Rediscovering satisfaction. Journal of Marketing, 62, pp. 5-23.
Firat, A. F. &Venkatesh, A. (1993). Post modernity: The age of marketing. International Journal of Research in Marketing, 10 (3), pp. 227 – 249.
Guiry, M., Magi, A. W. & Lutz, R. J. (2006). Defining and Measuring Recreational Shopper Identity. Journal of the Academy of Marketing Science, 34 (1), pp. 74-83.
Guiry, M. & Lutz, R. J. (2000). Recreational shopper identity: Implications of recreational shopping for self definition. Journal of Retailing and consumer services, 21, pp. 2-15.
Guiry, M. (1999). The meaning and self-significance of recreational shopping. Doctoral dissertation presented to the Graduate School of the University of Florida.
Gillett, P. L. (1970). A profile of urban in-home shoppers. Journal of Marketing, 34, pp. 40-45.
Irving, S. (1998). Interviewing as Qualitative research: a guide for researchers in education and the social sciences. 3rd Edition. TCP
Iso-Ahola, S. E. (1982). Toward a Social Psychological Theory of Tourism Motivation: A Rejoinder. Annals of Tourism Research, 9(2), pp. 256-62.
Jones, M.A., Reynolds, K., & Arnold, M. J. (2006). Hedonic and utilitarian shopping value: investigating differential effects on retail outcomes. Journal of Business Research, 59, pp. 974–981.
Jin, B. & Sternquist, B. (2004). Shopping is truly a joy. The Service Industries Journal, 24(6), pp. 1- 18.
Khare, A. (2011). Mall shopping behavior of Indian small town consumers. Journal of retailing and consumer services, 18, pp. 110-118.
Khatri, D. & Pai, A. (2008). She buys to conquer. India Today. p. 27.
Kapoor, A. & Kulshrestha, C. (2008). The effect of perception on Indian urban female consumer buying behavior. Monash Business Review, 4 (1), pp. 1-12.
Lehoten, T. & Mäenpää, P. (1997). Shopping in the east centre mall. In Falk, P. & Campbell, C. (Eds.), The shopping experience, London: Sage Publications.
Martin, C.A., & Turley, L. W. (2004). Malls and consumption motivation: An exploratory examination of older Generation Y consumers. International Journal of Retail and Distribution Management, 32(10), pp. 464-475.
Mannell, R.C. & Kleiber, D. A. (1997). A social psychology of leisure’, State College, PA: Venture Publishing.
Melamed, S., Meir, E. I., & Samson, A. (1995). The benefits of personality-leisure congruence: Evidence and implications. Journal of Leisure Research, 27(1), 25-40.
Manen, V. (1990). Researching lived experiences, human science for an action sensitive pedagogy. Canada: State University of New York Press.
Nicholls, J. A. F., Li, F., Kranendonk, C. J. & Roslow, S. (2002). The seven year itch? Mall shoppers across time. Journal of Consumer Marketing, 19(2), pp. 149–165.
O’Guinn, T.C. & Faber, R. J. (2006). Compulsive buying: Review and reflection. In Haugtvedt, C.P., Herr, P., & Kardes, F. (Eds.), Handbook of Consumer Psychology, 1-22. Mahwah, NJ: Lawrence Erlbaum Associates.
Ohanian, R. & Tashchian, A. (1992). Consumers shopping effort and evaluation of store image attributes: the roles of purchasing involvement and recreational shopping interest. Journal of Applied Business Research, 8, p. 40.
Punj, G. (2011). Impulse buying and variety seeking: similarities and differences. Journal of Business Research, 64 (7), pp. 745–748.
Rintamäki, T., Kanto, A., Kuusela, H. & Spence, M. T. (2006). Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions-Evidence from Finland. International Journal of Retail & Distribution Management, 34 (1), pp. 6 – 24.
Roberts, J. A., & Manolis, C. (2012). Cooking up a recipe for self-control: the three ingredients of self-control and its impact on impulse buying. Journal of Marketing Theory Practices, 20 (2), pp. 173–188.
Robertson, K. A. (1995). Downtown redevelopment strategies in the United States. Journal of the American Planning Association, 61 (4), pp. 428.
Taute, H., & McQuitty, S. (2004). Feeling good! going good! An exploratory look at the impulsive purchase of the social good. Journal of Marketing Theory Practices, 12 (2), pp. 16–27.
Sinha, S. (2012). The young spenders! Parenting. THE TIMES OF INDIA. p. 15.
Sinha, P. K. (2003). Shopping Orientation in the Evolving Indian Market. VIKALPA, Vol. 28 (2), pp. 13-22.
Simonson, I., & Nowlis, S. M. (2000). The role of explanations and need for uniqueness in consumer decision-making: unconventional choices cased on reasons. Journal of Abnormal Psychology, 86 (5), pp. 518–527.
Strauss, C., & Quinn, N. (1997). A cognitive theory of cultural meaning. Cambridge: Cambridge University Press.
Scitovsky, T. (1992). The Joyless Economy. revised ed. Oxford University Press, New York.
Tian, K.T., Bearden, W.O., & Hunter, G. L. (2001). Consumers’ need for uniqueness: scale development and validation. Journal of Consumer Research, 28, pp. 50–66.
Thompson, C. J. (1997). Interpreting consumers: a hermeneutical framework for deriving marketing insights from the texts of consumers’ consumption stories. Journal of Marketing Research, 34 (4), pp. 438-455.
Tauber, E. M. (1972). Why do people shop?. Journal of Marketing, 36, pp. 46- 49.
Underhill, P. (1999). Why we buy: the science of shopping. New York, NY: Simon and Schuster.
Unger, L.S. & Kernan, J. B. (1983). On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience. Journal of Consumer Research, 9 (4), pp. 381-392.
Verhagen, T., & van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: a model and empirical application’, Information Management, 48 (8), pp. 320–327.
Wang, C.L., Chen, Z.X., Chan, A.K.K. & Zheng, Z. C. (2000). The influence of hedonic value on consumer behaviours: an empirical investigation in China. Journal of Global Marketing, 14 (1/2), pp. 169-86.
Williams, T., Slama, M., & Rogers, J. (1985). Behavioral characteristics of the recreational shopper and implications for retail management. Journal of the Academy of Marketing Science, 13(3), pp. 307-316.
Younnis, J. (1994). Children’s friendship and peer culture: Implications for theories of networks and support. In F. Nestmann and K. Hurrelmann (Eds.), Social networks and social support in childhood and adolescence (pp. 75-88). Berlin: Walter de Gruyter.
Downloads
Submitted
Published
How to Cite
Issue
Section
License
Copyright (c) 2013 Sarbjot Singh, Piyush Kumar Sinha, HariGovind Mishra
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Journal Author(s) Rights
For IRJBS to publish and disseminate research articles, we need publishing rights (transferred from the author(s) to the publisher). This is determined by a publishing agreement between the Author(s) and IRJBS. This agreement deals with the transfer or license of the copyright of publishing to IRJBS, while Authors still retain significant rights to use and share their own published articles. IRJBS supports the need for authors to share, disseminate and maximize the impact of their research and these rights, in any databases.
As a journal Author, you have rights to many uses of your article, including use by your employing institute or company. These Author rights can be exercised without the need to obtain specific permission. Authors publishing in IRJBS journals have comprehensive rights to use their works for teaching and scholarly purposes without needing to seek permission, including:
- use for classroom teaching by Author or Author's institution and presentation at a meeting or conference and distributing copies to attendees;
- use for internal training by the author's company;
- distribution to colleagues for their research use;
- use in a subsequent compilation of the author's works;
- inclusion in a thesis or dissertation;
- reuse of portions or extracts from the article in other works (with full acknowledgment of the final article);
- preparation of derivative works (other than commercial purposes) (with full acknowledgment of the final article);
- voluntary posting on open websites operated by the author or the author’s institution for scholarly purposes,
(But it should follow the open access license of Creative Common CC-by-SA License).
Authors/Readers/Third Parties can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially. Still, they must give appropriate credit (the name of the creator and attribution parties (authors' detail information), a copyright notice, an open access license notice, a disclaimer notice, and a link to the material), provide a link to the license, and indicate if changes were made (Publisher indicates the modification of the material (if any) and retain an indication of previous modifications.
Authors/Readers/Third Parties can read, print and download, redistribute or republish the article (e.g. display in a repository), translate the article, download for text and data mining purposes, reuse portions or extracts from the article in other works, sell or re-use for commercial purposes, remix, transform, or build upon the material, they must distribute their contributions under the same license as the original Creative Commons Attribution-ShareAlike (CC BY-SA).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
